Brand development for Concept Interiors
I have worked with Traditional Furniture Manufacturing since I established Genie Creative in 2006.
In 2016 I was commissioned by the company to create a new B2C brand in order to engage new market opportunities. These opportunities are the result of a new partnership with a leading German manufacturer that specialises in modern innovative kitchens.
This relationship, as well as significant investment in their UK-based factory, now enables the company to offer a wider range of bespoke interiors.
My first requirement was to create a contemporary brand style for Concept Interiors. The brand style positions the company as experts in the concept, design and manufacture of bespoke contemporary interiors.
Once established the brand has been applied to:
- Corporate Identity and stationery
- Fully responsive WordPress CMS website
- Large “coffee table” type product brochure
- Brochure folder
- Interior and exterior signage
- Press ads, and
- Vehicle livery