Genie Creative design new product catalogue for MF Hire Ltd
About MF Hire
MF Hire is an independent tool hire and sales company with outlets in Leeds, Leicester, and Sheffield.
MF Hire provide a wide range of portable power tools and specialist equipment to hire for home DIY use, as well as to trade business users. Equipment and tools available for hire range from access equipment, cleaning machinery and equipment, construction tools, gardening machinery, lifting gear, moving equipment, pressing tools, general power tools, power generation equipment, welding equipment, and much more.
Key to their sales and marketing is a product catalogue which carries a vast array of products for hire or sale along with accessories, consumables and Personal Protective Equipment (PPE). Available on request or through their local outlets – the 100 page product catalogue is updated at regular intervals to keep abreast of industry advances and pricing.
Getting it right
In June 2016 Genie Creative were commissioned by MFH Group to redesign the product catalogue in order to make it visually more engaging and to address other technical concerns. Historically, production of the catalogue had largely been managed in-house, however this proved labour intensive and tied up key personnel for long periods. As is often the case, this resulted in production timescale being adversely affected by other pressures on personnel. Genie Creative worked with the MFH management team to create a template that would address these issues within an agreed budget and time frame thus freeing key personnel to concentrate on running the business.
From the outset MFH were pro-active in providing content and feedback throughout the production process.
At the design stage we presented concepts that combined strong core brand colours, engaging imagery and clear page structures resulting in distinctive designs that engage the audience and is easy to navigate. Tried and tested techniques were used throughout the process to maximise client engagement without compromise to functionality.
The complications of designing and printing a 100 page product catalogue from “scratch” is not to be underestimated, however, the combination of our graphic design expertise and the commitment and organisation of MFH in supporting our work enabled us to complete the project 3 months ahead of schedule and within budget.
What our client thinks
Steve Parker, Group Managing Director, MFH Group said:
“Over the years we have used a number of design consultants with mixed results and, having decided to “refresh” our branding, we came across Genie Creative. Initially we tested the water with a project to redesign the proposals we send to clients and found it just the right uplift for the business.
Subsequently we identified a need to change our hire catalogue and asked Genie to get involved. The personal efforts and attention to detail Pat puts into getting the right look and concept is exceptional, so much so, that we have just launched the new catalogue 3 months ahead of schedule thanks to his efforts.
We are so happy with the personal touch that Pat gives us that we have embarked on another project to introduce a corporate brochure to our marketing ‘toolkit’.