“The design of the logo and overall branding of the project are key elements to successfully building awareness of the Living Heritage of the River Don. We believe the logo designed by Genie Creative positions us perfectly – it cleverly conveys a diversity of messages in a contemporary way without being overly complex. We love its “approachable” and positive feel and that it is very distinctive. On top of all this though, we really appreciate that it is designed to work in many ways; as a primary logo (in landscape and portrait) and as a supporting icon for when the Living Heritage of the River Don is not the lead”. Said Karen Eynon, Project Manager for Don Catchment Rivers Trust.