About the Don Valley Way
The Don Valley Way is a walking trail that follows the River Don from Doncaster to Sheffield. It is 29 miles long and the whole trail can be used by walkers, with approximately half suitable for cyclists.
The trail is part of a Heritage Lottery funded project celebrating the history and wildlife of the River Don.
In 2016 I was commissioned by Don Catchment Rivers Trust (DCRT) to create a brand style and logo for the Don Valley Way. This brand style has subsequently been applied to way markers, literature, signage and a website.
Project management of Don Valley Way signage
In 2018 I began working with the trust on a range of seventeen public information stands. The stands inform the viewer about the historical and natural heritage of the river Don at a particular location.
Working closely with the trusts’ project manager, Rachel Walker, we visited each location to discuss the most suitable solution for the signage. The agreed signage requirement size and format was then factored into the graphic design stage.
As part of the design, I researched each location in order to create a visually engaging representation of the written content. Once the designs were approved I created digital artwork suitable for production.