New Website Design to Strengthen Established SEO Ranking

New Website Design to Strengthen Established SEO Ranking

Genie Creative has recently completed a new website design for Sheffield-based bespoke kitchens and interiors company, Concept Interiors.

About Concept Interiors

With over 30 years of experience in Sheffield, South Yorkshire, Concept Interiors is renowned for its dedication to traditional English craftsmanship.

The Brief

We’ve worked with Concept Interiors for nearly 20 years, including the development of their previous website in 2016.

During this time, we’ve helped them consistently achieve top search engine rankings—appearing at the top of page one for key search terms. This success has been achieved entirely through organic SEO, without reliance on paid advertising such as Google Ads.

For the new site, it was essential to preserve this strong SEO performance. Equally important was ensuring that the site offered intuitive navigation and an engaging user experience.

The Website Design Solution

We delivered a fully responsive WordPress website with an integrated content management system (CMS). The CMS allows the client to easily update and expand content without incurring extra costs.

To support ongoing SEO success, we worked with the client to refine and expand content, ensuring it remained keyword-rich and aligned with best practices. The user friendly CMS is equipped with SEO tools that enable consistent optimisation and publishing of targeted content … crucial for maintaining high rankings.

One standout feature of the new design is a fixed side navigation pane, which has received excellent customer feedback for its simplicity and ease of use.

Delivering to Deadline

In the last two years, Concept Interiors has invested heavily in expanding their Sheffield showroom. Work on the new website began in mid-May, with launch in early August—allowing a month for fine-tuning ahead of the official showroom opening on Saturday, 27th September 2025.