MF Hire is an independent tool hire and sales company with outlets in Leeds, Leicester, and Sheffield. They provide a wide range of portable power tools and specialist equipment for hire to trade business users and home DIY use.
A product catalogue showcasing the vast range of products for hire or sale is a key element of their sales and marketing.
Genie Creative were commissioned by MFH Group to redesign the product catalogue in order to make it more engaging and to address technical concerns.
Historically, production of the catalogue had been managed in-house, however this proved labour intensive and tied up key personnel for long periods leading to production timescales being adversely affected.