for Central Chilterns Farmer Cluster

Graphic design for print
Click button to view full brochure
Project description
Client: chilternsaonb.org
Service: Design for print
Project: 24 page, A4 evaluation report
Requirement: Graphic design for print

Chilterns Conservation Board:
Chilterns Farmer Cluster evaluation report


Working with Heritage Insider, Genie Creative are delighted to have been commissioned to create the Chilterns Conservation Board: Farmer Cluster evaluation report.

The Central Chilterns Farmer Cluster stretches across the Buckinghamshire section of the Chilterns AONB. Its 18 members account for c. 6,500 hectares of the farmed landscape with many of the farms directly neighbouring others offering great opportunities for habitat connectivity and collaborative projects. The cluster is supported by the Chilterns AONB Chalk, Cherries and Chairs project.

The evaluation report showcases the achievements to date and provides information of the ambitious 10 year plan to support farmers in delivering multiple benefits for; wildlife, farmers and the rural economy. It also reflects on the potential to help to improve people’s health and wellbeing and foster a broader understanding and enjoyment of the Chilterns.

Design Considerations


It was important to engage the participating farmers and the wider rural community alike and therefore a “corporate” branded approach simply wouldn’t work. We wanted the audience to have a real sense of ownership. Toe achieve this we “packed” the design with lots of authentic imagery, quotes and case studies from farmers directly involved. Colours and the overall graphic style has an earthy “organic” feel to underpin the the aims of the cluster.

For more information on the Central Chilterns Farmer Cluster  click here.

See the flipbook version
Project preview – click on to enlarge
What our client said about this project

“Pat, thanks for all of your hard work (and patience!!), we are very pleased with them, top work!”


Nick Marriner, landowner Engagement Officer, chilternsaonb.org

Are you looking to convey complex information in a vibrant and engaging way?

To discuss a project and find out how I can help – please call Patrick Ross on 07983 575 523 or email him on the link below
Contact Genie Creative