Genie Creative produce illustrated Don Valley Way map leaflet.
Over the past few years the Don Catchment Rivers Trust (DCRT) have installed fish passes at weirs along the Don with the aim of reintroducing salmon to the river. DCRT have also been responsible for “opening up” a walking trail along the river Don.
DCRT required a marketing solution to build awareness of the Don Valley Way. The design had to be visually engaging and provide an overview of the heritage walks.
I created an illustrated A2 size map which folds down to a standard DL size. I chose this format because we needed a large format in order to convey the range of information. whilst the DL folded size allows the “map” to fit into pockets as well as public information displays within local train stations and other public places.
Each of the nine heritage walks is covered by a brief description and a beautiful illustration. A QR code directs the reader to a more in depth descriptio of each route. There’s also information on the overall trail with links to free audio guide apps.