Genie Creative rationalise marketing materials for UK Steel Enterprise (UKSE)
UKSE invest directly in growing businesses, providing equity investment and loan finance as well as high quality serviced office space and workshop units.
As the regeneration subsidiary of Tata Steel they focus on those parts of the UK that have been affected by changes in the steel industry including; Sheffield, Redcar, Hartlepool, Bellshill, Cardiff and Ebbw Vale. For more information please visit: www.uksteelenterprise.co.uk
UKSE had a suite of marketing materials however, as it was over 1o years old, it had become outdated in terms of content and suitability.
After an initial meeting with UKSE Managing Director, Simon Hamilton and a quotation process, Genie Creative were commissioned to create a suite of marketing materials which are fit for purpose, on-brand, informative and visually engaging.
After careful consideration and planning we agreed that the best solution was to create a suite of; individual four page leaflets for the serviced office space and workshop leaflets, a funding leaflet and a leaflet covering UKSE’s commitment to Corporate Social Responsibility. All 9 leaflets were designed to A5 landscape format to the established UKSE brand style. Graphic elements were employed throughout to ensure each element was able to “stand alone”, work as a complete suite and seamlessly tie in with established marketing materials and the company website.
In addition to the A5 leaflets, we developed an oversize A5 wallet to contain the marketing materials when handed to clients and contacts. The folder provides general information about UKSE as well as contact details for all their offices ensuring it is suitable for use at all seven locations.
A key focus of our rationale was to reduce the marketing materials from A4+ to oversize A5 in order to deliver a solution that is portable whilst considerably reducing production and postal costs.
WHAT OUR CLIENT SAID
Simon Hamilton commented “Brilliant service from Genie Creative – they have just refreshed our whole suite of brochures and provided great ideas and kept us up to speed all the way through the process – a really easy process. Highly recommend!”
