Marketing toolkit

for UK Steel Enterprise

Design / Artwork / Print Production
Project description
Client: UK Steel Enterprise
Service: Graphic Design for Print
Project: Marketing toolkit
Requirement: Rationalise and redesign a suite of marketing items

UK Steel Enterprise (UKSE) invest directly in growing businesses, providing equity investment and loan finance as well as high quality serviced office space and workshop units.

Operating across the country from four locations, UKSE identified the need to update their existing marketing materials which had become outdated in terms of message and content as well as costly to produce and deliver to clients.

After an initial meeting with Simon Hamilton of UKSE I submitted a considered solution to the brief and was subsequently commissioned to create the marketing materials for the organisation.

My solution was to design a range of A5 landscape leaflets covering the nine key areas of finance, business premises and corporate responsibility. Each item is designed to “stand alone”or as part of the set whilst visually linking to other key marketing tools including the company website.

In addition to the A5 leaflets, I designed an oversize A5 wallet to contain the marketing materials. The folder provides general information about UKSE as well as contact details for all office locations.

A key focus of my proposal was to reduce the production cost of marketing materials for my client. I acheived this by reducing the toolkit from A4+ to A5+ resulting in a flexible, compact and visually engaging marketing toolkit with a considerable saving on print production and postal delivery cost.

Project preview – click on to enlarge
What our client said about this project
“Brilliant service from Genie Creative – they have just refreshed our whole suite of brochures and provided great ideas and kept us up to speed all the way through the process – a really easy process. Highly recommend!”Simon Hamilton, Managing Director, UK Steel Enterprise Ltd

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For more information about our expertise in graphic design please call Patrick Ross on 07983 575 523 or email him on the link below
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