Graphic design for The Wren –
a 52-page magazine

Six years of creative collaboration with the Association of Wrens and Women of the Royal Naval Services

For the past six years, I have had the pleasure of working with the Association of Wrens and Women of the Royal Naval Services, designing their triannual magazine, The Wren. At 52 pages, this A4 publication plays a vital role in keeping members connected, sharing news and celebrating the history, achievements and experiences of the Association.

For many members, particularly those who are elderly, The Wren is much more than just a magazine. It provides an important link to the Association, helping to maintain friendships, share personal stories and preserve the unique heritage of the Wrens and the women who have served in the Royal Naval Services.

Bringing stories to life through thoughtful design

Each edition presents its own creative challenges, combining a wide variety of content into an attractive, well-structured and easy-to-read publication. From Association news and personal reminiscences to photographs, announcements and feature articles, every element needs to work together to create a magazine that is both engaging and accessible.

With a readership that includes many older people, accessibility is a particularly important consideration throughout the design process. I pay close attention to typography, font sizes, contrast, page layouts and the clear presentation of information, following relevant accessibility principles and RNIB guidance wherever appropriate. The aim is to make the magazine as comfortable and enjoyable to read as possible, without compromising its visual appeal.

Tight deadlines and a fast turnaround

Producing a 52-page magazine three times a year requires careful planning, efficient design and a well-organised production process. The turnaround is particularly demanding, with just three weeks generally available from receiving the content to delivering the finished digital artwork to the printer.

As is often the case with publications of this nature, content doesn’t always arrive according to schedule! Late submissions can mean reshuffling pages, adjusting layouts and accommodating additional material, all while ensuring the finished magazine maintains a consistent look and feel.

Meeting these deadlines requires flexibility, attention to detail and a willingness to adapt as each edition takes shape. Despite the occasional challenge, the process is always rewarding, and the Association’s team are a pleasure to work with.

Keeping members connected

Once printed, The Wren is distributed to members by post, ensuring that those who prefer a traditional printed publication can enjoy it at home. The magazine is also available online as well as an audio option, providing additional ways for members, including sight impaired, to access its content.

This combination of print and digital formats helps the Association reach a wider audience while recognising the different needs and preferences of its readership.

Looking ahead to year seven

I am delighted to be entering my seventh year of designing The Wren. It has been a privilege to contribute to a publication that means so much to its readers and supports the work of such a worthwhile organisation.

Long-standing client relationships are one of the most rewarding aspects of my work, and this collaboration is a perfect example. It’s about more than graphic design; it’s about understanding an organisation, appreciating its audience and helping it communicate with the people who matter most.

Here’s to another year of bringing The Wren to life, celebrating the Association’s members and helping to keep their stories, memories and connections alive for many years to come!