Brand development
for A & J Fabtech
Brand implementation
Client: A & J Fabtech
Service: Brand Development
Project: Marketing toolkit
Requirement: Multi discipline brand implementation
Fabrication, Engineering and Process Solutions experts, A & J Fabtech, recently commissioned Genie Creative to rationalise and implement brand development across a suite of marketing material for their sales team.
The A&J Group of companies cover a diverse range of activities, all linked through a core competence for high-quality design and manufacture.
A&J Fabtech contacted me with a requirement for a marketing toolkit to help their sales and marketing team demonstrate these services to potential customers and create new opportunites with existing customers who may not be aware of all the services available.
Due to the complexity and diversity of the service offering I proposed a suite of information leaflets within a generic group folder. This was supported by a range of branded “leave behind” gifts including note pads and pens etc.
Each marketing item is designed to stand alone or as part of the overall marketing suite.
This solution enables the team and customer to focus on services of interest whilst creating awareness of the full range available which are often linked within the production chain.
The toolkit of twenty individual A4 product sheets sit within an oversize A4 capacity folder so information can be tailored to a client request.
For speed of access to relevant informationt a graphic icon depicting the appropriate business division; (Fabrication, Power, Rail, Water and Chemical) has a prominent position within the design.
The folder design includes a complex slit lock pocket into which all the leaflets can be inserted. The pocket repeats the overall background image and sits perfectly on top of the inner back page background image.
All the marketing items are designed within the established design style of the company website in order to build a strong and recognisable brand.
“Patrick Ross and his graphic design company, Genie Creative Ltd, were recommended to us when we required help with an e-marketing campaign and we were not disappointed.
More recently, Pat has worked with us on a range of marketing materials (pop up display, folder and product sheets) for our visit to “Railtex 2015”. Pat quickly took on-board our established brand and developed it into a more commercially focused, visually attractive and impactful brand– focusing on key Unique Selling Points that we hadn’t even considered.
We went to Railtex 2015 confident that we had the right materials to engage potential clients and it proved a big success. We generated many new leads which we have since followed up with an e-campaign … again with the support of Pat and Genie Creative.
From our experience I am very happy to recommend Pat and Genie Creative. His knowledge, expertise and “can-do” attitude give you the confidence that the “stuff” you need to happen –will happen on time, in budget and it will work!”
Ashley Earnshaw, Works Manager, A & J Fabtech Ltd
