Headquartered in Dewsbury, A&J Fabtech, provide fabrication services covering anything from the smallest bench fabrications to single pieces in excess of 20 tonnes and multi-part on-site assemblies throughout the UK.
A&J Fabtech provide a wide range of fabrication for the rail network including: plate girders, bridge beams, foot bridges, gantry’s and electrification booms and gantries. In May 2015 Genie Creative were commissioned to help A&J Fabtech promote their presence and fabrication expertise for the rail network at Railtex 2015.
Working within established brand guidelines we produced a 6 drop pop-up display along with a range of “easy to digest” product information sheets covering the 8 key areas for which A&J fabricate as well as a corporate folder. The focal point of their space at Railtex was the pop-up stand which features striking images of A&J staff fabricating products. The images were supported by a simple service list and call to action. A powerpoint presentation covering the organisations’ 40 year history and expertise was displayed upon the stand by way of a linked monitor.
The exhibition proved a fantastic success in building awareness of A&J Fabtech and connecting them with potential new clients.
The campaign culminated in an e-campaign aimed at a database of established clients, potential clients and new contacts (established at Railtex). The e-campaign re-emphasises A&J Fabtech’s areas of expertise through product sheet PDFs – downloadable via hyperlinks within the “e-blast”
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