Micro brewery, graphic design, logo, pump clips, illustration, branding, Sheffield, Brand consultant

Genie creative produce a range of five new pump clips for Bradfield Brewery

The five new pump clips were commissioned to replace the old designs (shown below) in order to promote a range of seasonal specials and fruit beers.

Pump clips are always a lot of fun to work on as we look to add a little “sauce” in the style of the old cartoon seaside postcards but they can prove a bit of a challenge as we need to clearly convey a lot of information in a small space.

Over the past few years, Genie Creative have designed 12 new pump clips for the brewery as well as ‘refreshing’ all other clips with the application of the new logo – resulting in a range of unique and recognisable pump clips –  easily distinguished on a crowded bar front.

The five clips recently produced are: Farmers Euro 2016 Ale, Farmers Irish Dexter, Farmers peach Ale, Farmers Plum Bitter and Farmers Cherry Ale and will be available as part of the Breweries’ seasonal beer rollout … for more information click here.

Graphic design,logo design, branding, pump clip, Sheffield, Genie Creative, Bradfield Brewery, marketing support, Cherry beer, Farmers Ale

The addition of a fruit machine is a ‘real winner’ for the redesign of the Farmers Cherry Beer pump clip

Graphic design,logo design, branding, pump clip, Sheffield, Genie Creative, Bradfield Brewery, marketing support, Plum Bitter, Farmers Ale

Pump clip development for the popular Farmers Plum Bitter

Graphic design,logo design, branding, pump clip, Sheffield, Genie Creative, Bradfield Brewery, marketing support, Peach Ale, Farmers Ale

Part of the brief was to emphasise the colour of Farmers Peach Ale as a design element within this pump clip

Graphic design,logo design, branding, pump clip, Sheffield, Genie Creative, Bradfield Brewery, marketing support, Irish Dexter, Farmers Ale

Farmers Irish Dexter – design development by Genie Creative

Graphic design,logo design, branding, pump clip, Sheffield, Genie Creative, Bradfield Brewery, marketing support, Euro 2016 Ale, Farmers Ale

Our development of ‘Farmers World Cup Ale’ into ‘Farmers Euro 2016 Ale’

Genie Creative have almost 30 years graphic design industry experience which enables us to deliver “faff-free” positive results. For a straight-forward chat about your marketing needs – please call Patrick Ross on (0114) 250 9119 or email: pat@geniecreative.org.uk