Don Catchment Rivers Trust select Genie Creative to brand, Heritage Lottery funded project, “The Living Heritage of the River Don”
2016 is proving to be a very exciting year for Genie Creative as we continue our work with Don Catchment Rivers Trust (DCRT) in delivering a major initiative within the Don catchment area – The Living Heritage of the River Don.
Don Catchment Rivers Trust (DCRT) was established in 2008 and achieved charitable status in 2010. Working with other individuals, groups and organisations they are committed to helping protect and improve the rivers within the River Don catchment area of South Yorkshire and their tributaries. Through secured funding they carry out environmental improvements within the Don catchment in order to positively challenge beliefs and attitudes about the rivers.
With the recent award of a Heritage Lottery Fund (HLF) grant, visitors to Yorkshire and communities along the River Don will soon have improved access to explore the rich natural heritage of the area. The Living Heritage of the River Don project aims to reconnect people, communities and decision makers back to the River Don by enhancing and celebrating its rich natural, built and industrial heritage, changing beliefs and attitudes so that the River Don and its heritage will be better valued as a major asset to South Yorkshire and better protected into the future.
The Living Heritage of the River Don is a fantastic project that involves work in the river to encourage the once prolific salmon to return to the River Don. The project will also signpost a long-distance heritage trail from Doncaster to Sheffield and provide opportunities for people and communities to learn from the heritage that surrounds them, helping to develop new skills and interact with their heritage in new ways.
Fiona Spiers, Head of the Heritage Lottery Fund Yorkshire and the Humber, said: “In the 18th century, apprentices in the centre of Sheffield complained that they were forced to eat salmon for lunch every day. We are delighted that, thanks to National Lottery players, we have been able to fund this project which will once more make salmon commonplace throughout the Don catchment area, and help people better understand the natural heritage at the heart of their communities. It is wonderful to think that in 5 years’ time we will be able to stand in the centre of Sheffield and watch these fish swimming upstream again.”
Karen Eynon, Project Manager for Don Catchment Rivers Trust said: “We’re over the moon that the Heritage Lottery Fund has given us this support. The rivers of the Don catchment historically provided prosperity to South Yorkshire, it’s time to recognise, restore and celebrate their contribution to our heritage. We hope to capture the imagination of the people of South Yorkshire with the return of salmon to the River Don and the signposting of a long distance heritage trail along the river and canal.”
Our work with Don Catchment Rivers Trust
Since we were established in 2006, Genie Creative have been privileged to work with many charitable organisations and community interest groups and began working with DCRT in 2012. Our work with DCRT includes the design and production of the public information stand for the fish and eel pass installation at Meadowhall. Having worked with them strategically in their proposal to the HLF, we were delighted to be chosen to create the brand style for The Living Heritage of the River Don.
“The design of the logo and overall branding of the project are key elements to successfully building awareness of the Living Heritage of the River Don. We believe the logo designed by Genie Creative positions us perfectly – it cleverly conveys a diversity of messages in a contemporary way without being overly complex. We love its “approachable” and positive feel and that it is very distinctive. On top of all this though, we really appreciate that it is designed to work in many ways; as a primary logo (in landscape and portrait) and as a supporting icon for when the Living Heritage of the River Don is not the lead”. Said Karen.