Don Valley Way
fabricated sign

for Don Catchment Rivers Trust

Design / Artwork / Project Management / Installation

Client: Don Catchment Rivers Trust
Service: Graphic Design and Project Management
Project: Don Valley Way fabricated sign
Requirement: To design and project manage the fabrication of signage for the Don Valley Way

Don Valley Way signage design


About the Don Valley Way

The Don Valley Way is a walking trail that follows the River Don from Doncaster to Sheffield. It’s 29 miles long and the whole trail can be used by walkers, with approximately half of it suitable for cyclists.The trail is part of a Heritage Lottery funded project celebrating the history and wildlife of the River Don.The trail is never far from the railway line which makes it perfect for an interesting walk and return home by train. It’s well waymarked and easy to follow.

Helping Don Catchment Rivers Trust (DCRT) promote the Don Valley Way

I was commissioned by DCRT to create a brand style and logo for the Don Valley Way at the outset of the project. This brand style has been applied to way markers, literature, signage and a website.

As the project came to an end I was commissioned by the trust to design signs to mark the start points of the trail in Doncaster and Sheffield. The trust wanted a sign that that would capture the essence of the trial and be produced in such a way as to stand as a testament to rivers’ heritage.

I had been impressed by a series of ornate snow gates on the river Sheaf and decided to consider something similar for this project.

The design I created incorporates many elements of the industrial and natural heritage of the river. The buffer girl, featured on the Sheffield installation at Wardsend, is based on a photograph I came across on

The photograph is of Mrs K. Birkinshaw of Roberts and Belk Ltd, a Sheffield Silversmith. I was really struck by the character of these women who played such a vital role in our history.

To ensure the signs are visually engaging, but robust enough to resist all but the most dedicated vandal, I worked closely with, specialist engineering company, C J Waterhouse.

The final designs are fabricated from 8mm sheet steel with a silver powder coating to stand the test of time and are sited at Wardsend Cemetery in Sheffield and St Mary’s Bridge in Doncaster.

Project preview
What our client said about this project

We really do think of Pat as our Creative Genie – always on hand to make our wishes come true!

Genie had supported Don Catchment Rivers Trust through a re-brand, providing branding that has filtered through to our website, literature, uniforms etc. They were able to pull together our ideas for what we wanted into a coherent design, and the communication and patience during the process was outstanding.”

Rachel Walker, Project Manager, Don Catchment Rivers Trust

Do you have a signage design project to discuss?

For more information please call Patrick Ross on 07983 575 523 or email him on the link below
Contact Genie Creative