Helping Don Catchment Rivers Trust (DCRT) promote the Don Valley Way
I was commissioned by DCRT to create a brand style and logo for the Don Valley Way at the outset of the project. This brand style has been applied to way markers, literature, signage and a website.
As the project came to an end I was commissioned by the trust to design signs to mark the start points of the trail in Doncaster and Sheffield. The trust wanted a sign that that would capture the essence of the trial and be produced in such a way as to stand as a testament to rivers’ heritage.
I had been impressed by a series of ornate snow gates on the river Sheaf and decided to consider something similar for this project.
The design I created incorporates many elements of the industrial and natural heritage of the river. The buffer girl, featured on the Sheffield installation at Wardsend, is based on a photograph I came across on picturesheffield.com.
The photograph is of Mrs K. Birkinshaw of Roberts and Belk Ltd, a Sheffield Silversmith. I was really struck by the character of these women who played such a vital role in our history.