Rebranding fabrication, engineering and process solutions experts – A & J Fabtech
Fabrication, Engineering and Process Solutions experts A & J Fabtech recently commissioned Genie Creative to provide graphic design and branding services for a suite of marketing material.
The A&J Group of Companies cover a diverse range of activities, all linked through a core competence for high-quality design and manufacture.
From the design and fabrication of economiser units for conventional power generation, complex concrete mould manufacture to mechanical water treatment systems, the A&J Group of Companies possess the necessary engineering expertise and experience to manufacture to customer designs or handle bespoke turnkey projects.
In September 2017 A&J Fabtech contacted me with a requirement for a marketing toolkit in order to help them demonstrate this wide range of services to potential and existing customers.
Because of the complexity and diversity of the service offering I created a solution that achieved this in a clear and concise way whilst emphasising the professionalism and experience of the organisation. In addition, each marketing item is designed to ‘stand alone’ or seamlessly fit into the overall marketing suite.
My solution includes the graphic design and production of an oversize A4 capacity folder, a suite of twenty individual A4 product sheets and a selection of ‘give aways’ including a note pad and pen etc. In order for customers to quicly identify the relevance of each product sheet I included an icon for each of the five business divisions; (Fabrication, Power, Rail, Water and Chemical) as a quick reference point.
The folder design includes a complex slit lock pocket into which all the leaflets can be inserted. The pocket repeats the overall background image and sits perfectly on top of the inner back page background image.
All the marketing items are designed to build upon the established design style of the company website in order to build a strong and recognisable brand style.
In addition to the marketing toolkit I helped the organisation adjust their logo mark to emphasise their depth of experience and expertise.